About The Brand

Under the umbrella brand of TATA Consumer Products, TATA Sampann is a household food brand that delivers the promise of natural goodness and nutritional value. The brand believes in bringing moments of delight in every meal, packed with unique nutritional benefits.

The Challenge

Since the brand has a range of food products right from pulses to spices, the challenge was to compete with the world of FMCG products on a much larger scale for higher rankings in the search engines. Since TATA is already a trusted name when it comes to household items, the flaws were more on the internal side than external. On a comprehensive website audit, the website not only fell short in terms of basic SEO practices, but needed a revamp in terms of both visual and textual content.

The Solution

An SEO team was put in place to simultaneously work on revamping the website content while doing the off-page SEO and fix the website’s technical aspects for proper functioning.

For off-page SEO we worked on:

• Search Engine Submissions
• Social Bookmarking
• Classified Ads
• Image Submissions
• Documents Sharing
• Video Submissions
• Article/Blog Submissions
• Posts For Google My Business

For on-page SEO we worked on the following:

• Reviewed Google analytics on a monthly basis
• Integrated meta tags
• Integrated H1 tags
• Integrated keywords with high search volumes in the website content
• Created new URLs for proper segmentation of content and better navigation
• Fixed all the broken links

The Impact

• The website in the year 2019 attracted a traffic of 2, 05, 620 which scaled to a whopping 2, 22,948 in the year 2020.
• The bounce rate got considerably reduced from 45.17% in 2019 to 40.07% in 2020.
• The total organic traffic that the website got in 2019 was 1, 12,615 spiked to 1, 79,532.