About The Brand

Sapana Mats offers a varied range of carpets, rugs, runners, mats, and door mats for every style and every kind of home decor. The brand is based in Mumbai with manufacturing plants in Maharashtra and Madhya Pradesh. Their products are delivered all over India and exported to over 25 countries. Their products are also available in the leading retail stores across the globe.

The Challenge

Since it is an e-commerce website, it is critical that the website ranks high in the searches in the search engine when people search for the brands products. While the website developed was aptly to ensure seamless navigation, it was imperative that constant best SEO practices are executed to make sure that the revenue for the brand is scaled by making it rank higher in searches.

The Solution

While it was a temptation to get the brand to do more paid ads, but organically too, we seemed to have been crushing it when it came to acquisition. Since after running an exhaustive website audit, it came to our notice that the website still lacked compelling SEO headlines that would make its customers want to click. So to ensure this, we resorted to:

• Exporting of data from Google search console to get more CTR opportunities
• Strategize and execute changes to titles and metas
• Monitor the impact of such changes

For Off-page SEO we adopted:

• Search Engine Submissions
• Social Bookmarking
• Classified Ads
• Image Submissions
• Documents Sharing
• Video Submissions
• Article/Blog Submissions
• Posts For Google My Business

The Impact

• The website in the year 2020 received a traffic 1,198 which spiked to a whopping 17,366 in the year 2021.
• The bounce rate descended to 14% in 2021 which was 40% in 2020.
• The brand was able to boost its revenue by 47% in a year without spending more on ads.