About The Brand

PwC is a network of firms in 155 countries with over 284,000 people and is among the leading professional services networks in the world. It helps organizations and individuals create the value they are looking for, by delivering quality in Assurance, Tax and Advisory services.

The Challenge

As much as the brand was willing to invest its effort on the website development, SEO seems to have been left out; hence the clicks on the website seemed to be quite fairly less than what it should have been. Also, the brand has very strict norms for adherence to brand guidelines, hence the liberty to integrate any of the SEO practices especially into the content was the biggest challenge of all.

The Solution

Part of most of our technique to work on this SEO project was around Local SEO and link outreach. We completed all of the local citation submissions over a two month period. We did not expect to rank in the local map pack until the rankings were better for the website as a whole. Also, we were very targeted with the link building activity and only targeted other financial websites.

The Impact

• The page views in the year 2019 were 42, 87, 170 which increased to 5, 43, 631 views in the year 2020.
• An increase was seen in the visits from 2, 46, 390 in 2019 to 2, and 49,041 in 2020.