About The Brand

Kotak Securities was founded in 1994 as a subsidiary of Kotak Mahindra Bank and is today the nation’s best broker. The brand boasts of 17 Lakh customer accounts, over 8 Lakh trades per day and its national footprint is 1,539 branches, franchisees and satellite offices. It caters to customers from 393 cities across India and is corporate members with the Bombay Stock Exchange(BSE) and the National Stock Exchange(NSE). Kotak Securities is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL).

The Challenge

For any stock-broking company, lead generation is the most crucial objective its website needs to accomplish so, having a seamlessly functioning website becomes important. For this reason, the brand approached us to optimize its website. The biggest challenge was convincing their stakeholders with the solutions considering various technical and operational limitations, before we started with the execution.

The Solution

We optimized their coding scripts, suggested changes in their UI and UX and removed unwanted content from their web pages making them looking slick and work smoothly.

The Impact

• The client was impressed with all the pages ranking higher than 90 based on Google Insights.
• This gave Kotak Securities a boost in website rank, improved their SEO thus, increasing their lead generation and sales they were looking for.