About The Brand

Delivering customized healthcare solutions to over 200 corporate clients across India and with more than 6 lakh satisfied customers, Healthspring is a physician led company with a team of over 200 doctors supported by more than 500 health experts including nutritionists, physiotherapists, nurses & pharmacists.

The Challenge

How do you take over the competitors especially in the health market online when there are so many fishes in the sea for the audiences to choose from? The answer was tough but so are we. On analyzing the website closely, after running a complete audit, we found that the website was full of unnecessary dated content when it comes to employment of technology in the health sector. The website was brimming with too many broken links and the content exigently needed revamp which has the right density of keywords with high-search volumes.

The Solution

We divided our SEO team in two sub-teams: one that would work on content restructuring and another that would work on fixing the technical aspects of the website while executing other SEO activities. For this we divided the SEO practices in two parallel phases.

For on-page we did:

• Search Engine Submissions
• Social Bookmarking
• Classified Ads
• Image Submissions
• Documents Sharing
• Video Submissions
• Article/Blog Submissions
• Posts For Google My Business

For on-page SEO we worked on the following:

• Reviewed Google analytics on a monthly basis
• Integrated meta tags
• Integrated H1 tags
• Integrated keywords with high search volumes in the website content
• Created new URLs for proper segmentation of content and better navigation
• Fixed all the broken links

The Impact

• In a year’s time the impressions on the website jumped from 130K in March 2018 to 140K April 2019
• The average CTR (Click Through Rate) increased by 5% in March 2018 bringing it to 10% in April 2019.
• The new users increased from 8,947 in 2018 to 12,095 in 2019.