About The Brand

FSC is one of India’s largest organized third-party supply chain and logistics service providers. It offers automated and IT-enabled warehousing, distribution and other logistics solutions to a wide range of customers. It services offerings, warehousing structure, pan-India distribution network,” hub-and-spoke” transportation model and automated technology systems support our competitive market position. The brands’ customers operate in various sectors across India, including retail, fashion and apparel, automotive and engineering, food and beverage, fast-moving consumer goods (FMCG), e-commerce, healthcare, electronics and technology, home and furniture and ATMs.

The Challenge

The brand despite having their website online for quite some time, wasn’t receiving the expected organic traffic since it was not surfacing high up in the rankings for the keywords that are relevant to its offerings and services.

The key challenge here was to rectify the errors made in the past while the website climbs the ladder of organic rankings.

The Solution

After running an extensive audit, we identified a good number of errors on the website. We also learned that the content that counts the most, seemed to be hidden in some webpages of the site and only the content that was contextual seem to be visible to the audience. For this we devised a strategy which mostly included of content repair for different webpages integrated with keywords of high-search volumes. We also created new URLs for proper segmentation of content and better navigation and fixed all the broken links.

For off-page SEO, we resorted to:

• Search Engine Submissions
• Social Bookmarking
• Classified Ads
• Image Submissions
• Documents Sharing
• Video Submissions
• Article/Blog Submissions
• Posts For Google My Business

The Impact

• The number of page sessions jumped from 1, 06, 329 in 2020 to 1, 41, 941 in 2021.
• The number of new users scaled from 62,649 in 2020 to 94,268 in 2021.
• The website received a staggering number of 1.11 M impressions in the year 2021.