About The Brand

Delhi Public School is one of the most distinguished CBSE day schools in the city. Since its inception in 2006, DPS has been working under the aegis of Delhi Public Society. It is consistently leveraging the standards of holistic development with its rigorous academic program combined with a plethora of co-curricular activities. With its highly qualified faculty and collaborations with leaders in education, DPS takes pride in preparing the youth of today to be responsible global citizens and leaders of tomorrow.

The Challenge

While even if the website used to have decent traffic, the ranking for Delhi Public School Nagpur really lagged. On conducting a comprehensive website audit, our SEO team found out that not only the content of the website had content that was not optimized for SEO, but also had keywords that had very low search volume, had too many broken links and had improper URL redirections. No wonder, the website was experiencing a high bounce rate.

The Solution

Our SEO team, after identifying the loopholes in the website also identified, working just on On-Page SEO will not lend the website a higher ranking.

For this, our team also resorted to Off-Page SEO by adhering to the following practices:

• Search Engine Submissions
• Social Bookmarking
• Classified Ads
• Image Submissions
• Documents Sharing
• Video Submissions
• Article/Blog Submissions
• Posts For Google My Business

For On-Page SEO, we adopted the following methods:

• Reviewed Google analytics on a monthly basis
• Integrated meta tags
• Integrated H1 tags
• Created new URLs for proper segmentation of content and better navigation
• Fixed all the broken links
• Optimized the website content for better ranking with high search volume keywords

The Impact

• The website in the year 2018 was had 4,337 users in the year 2018 which scaled to a whopping 10,204 in the year 2019.
• The sessions for the website got multiplied 2 times more from 7,182 sessions in 2018 spiking to 14,786 in the year 2019.
• The average session duration in the year 2018 was 02:18 got increased to 3:18 minutes.
• The bounce rate as well got substantially reduced from 60.76% in 2018 to 48.09% in 2019.