There are many reasons why website views don't get converted into sales even though you've got a good website. Selling through your website is hard. A gazillion things can go wrong, and you'll never know. It's just the beginning of your sales and leads journey which needs to be nourished by proper planning.

The reasons are quite simple. Unfortunately, most businesses only concentrate on generating visitors, not realizing the importance of turning visitors into buyers. It's an obvious thought that anyone who lands on your page has some sort of interest in your product.

“It’s all about turning your potential customers into customers,” says Michael Lazar, Executive Director of Marketing at ReadyCloud.

However, not all businesses are doing good numbers, as many report poor conversion rates. Here are five possible reasons why your website isn’t converting views into sales and what to do about it.

Let's have a look!

Not asking Visitors to Buy or take Action

One of the simplest and yet the most often missed items on a website page is asking your visitors to buy or take action.

Websites do have “buy now” or “get quote” kind of buttons on their pages. But they are not implemented properly. Look at the example above of Helpscout and see how they have a simple “Sign up” button on the top right-hand corner and this is again reinforced in the center of the page with an added “Free” which prompts people to take action.

Such buttons are important, and always have clear CTAs (Call to Actions). Don’t give users a chance to move here and there, place a CTA at a visible place to make their mind click and buy, download or subscribe. Make sure to write a simple and easy CTA that states the message clearly without creating any confusion. Furthermore, CTAs should be big enough with bold colors, visible buttons, and clear text to make it easier for users to know where to click.

You aren't utilizing SEO

If you create a website and expect it to rank without implementing an SEO campaign, it’s unlikely that you’ll ever succeed.

SEO - Search engine optimization is the process of making your site better for search engines as it has the best ability to rank among the best in search results. SEO plays a vital role in ranking your website on top.

Here are a few strategies that can help visitors grow through your website more efficiently and convert into buyers.

• 1. Perform Keyword Research -

  Make sure your content targets the term your audience searches. Hiring an SEO agency is always an option as they can offer valuable insights and perform audits to identify and solve issues.

• 2. Exchange Backlinks -

  Backlinks are an essential part of SEO. The purpose of the backlink exchange technique is to gain an advantage on ranking. It generates many quality links pointing to your website that leads to increased popularity.

• 3. Keep active Social Media Pages -

  This is the most effective technique given how active people are on Social Media. It's a huge way of attracting visitors. Some ways to increase traffic on your social media handles are to keep posting regular valuable content related to your niche, use relevant hashtags, tag influencers, etc.

Focus on the Right Keywords

As discussed earlier, SEO is essential, but it doesn’t work without finding the right keywords. If your keywords are not related to your products/services, you are likely to attract the wrong audience. Using irrelevant keywords can affect your business, as Google will define the importance of your website pages based on the right keywords.

SEO Keywords can range from a single word to a phrase, and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand.

Website Load Time & Speed

A commonly faced issue by every user is website load time and speed. This can be caused due to many reasons but it should be cleared as soon as possible. An average website speed and load time is 10.3 sec and 3 sec respectively. If it takes longer than this to access your website, visitors will simply click the back button and go for the next Google result. For best results, ensure that your website is optimized and loads fast.

A few tips to speed up your website -

• Make sure your page uses standard code wherever possible.
• Rewrite URLs properly.
• Get professional hosting

Conclusion

There’s more to getting people to buy your product or service, than simply getting them to your website. You have to guide them toward conversion and make what you want them to do very obvious. Make sure your services, products, and pricing are clear and align with the customer’s needs and pain points.