Building a brand is one of the most critical steps you can take for your business. A website is the foundation of your brand. Your webpage needs to rank high in the results pages of search engines for getting business leads, which can be made possible with the help of SEO. It makes it easier for people to find your brand online.

When getting started with creating a new website, here are the basic steps to follow to get a solid SEO start -

• 1. Choose an ideal Domain Name -

  Ideally, one should choose a Domain name that is relevant, easy to remember, and suits the main Keyword you want to rank. A domain name is one of the main ranking factors. There are many tools that help with domain name ideas based on your website.

  A user’s search is reflected by keywords and that is how searchers find platforms through Google and other search engines. Your domain name should include a primary keyword that you want your website to rank in. A unique, memorable name is more likely to stick with visitors and encourage them to return.

• 2. Plan out your Website’s Structure -

  When starting with a simple website with a few pages, planning out your structure may not seem all-important. But it’s still apt to plan out the website structure in advance. A Good Structure makes your website easier to crawl, so organizing your Site structure is very important.

  A sitemap provides information to Google about which pages and files you think are important to your site. You need to sketch out a site map of what pages your website needs to include before you start building.

• 3. Research your Keywords -

  Keywords understand what your audience wants to find. They provide valuable insight into the queries that your target audience is actually searching on Google. Before you start adding content to your new site, you must perform proper keyword research to find out which words your audience is using when they’re searching for products or services related to your business.These insights can help construct a sound content strategy, an important aspect of SEO.

• 4. Work on your content -

  Now that we have worked on Keywords, the next part we need to work on is crafting content. High-quality content is the keystone of your interaction with customers and how websites achieve top rankings.

  When you have a better idea of what users are searching for, you need to start writing your content and optimising it. Search engines will crawl your website and try to figure out what it’s about and then decide what queries each of your web pages should rank for. When writing your content for both users and search engines, pay attention to Titles, Keywords, Quality, etc.

• 5. Optimise your code -

  When writing content, it’s very important to pay attention to optimising your website’s code so search engines can read your content too. The main purpose of optimization is to achieve the best design, which includes maximizing factors such as productivity, strength, reliability, etc.

• 6. Technical setup -

  Next is to set up and verify Google Analytics, that helps you measure the effectiveness of your SEO efforts and check how your website is performing.

  An analytics tool makes sure you can start collecting data right away, like which page is most popular or audience demographics.

• 7. Finally, Check out Post-launch -

  After everything is done, we need to cross-check everything. Firstly we need to check Test usability - it is vital for SEO. Then comes the next step i.e., test your site speed. You can check the loading time for each of your web pages by using Google's PageSpeed insights tool. Make sure your speed is less than 10.3 seconds.

  Lastly, check your mobile website, as a website should work properly on all devices: desktops, tablets & smartphones. As we are gaining more traffic from mobile devices, you need to make sure your website is mobile-friendly.

Conclusion

Following all the steps mentioned above create a perfect base for a website to gain more organic traffic. When it comes to SEO, there aren't any shortcuts. Be patient, as it takes time for search engines to index a website and start ranking it.

Just focus on creating a website that gives the audience what they’re looking for and optimizing it for search engines, and you’ve got yourself a winning deal!