About The Brand

Angel Broking is one of the largest retail broking houses in India in terms of active clients. The brand is a technology-led financial services company providing broking and advisory services, margin funding, loans against shares and financial products distribution to its clients under the brand “Angel Broking”. The brand has had more than 4.39 million downloads of our Angel Broking mobile application and nearly 1 million downloads of its Angel BEE mobile application as of June 30, 2020, which enable its clients to avail its services digitally. Digital marketing has enabled the Company to garner 398 million digital impressions in June, 2020 on its various online and digital platforms.

The Challenge

The brand, while it was already a known brand, was struggling because of a paradigm shift with investors who were opting for upstarts with better technology. Although when it came to us, it already had a basic website in place but gave out very limited information. Also, it wanted to enhance its online presence through the power of SEO that gave the brand its target audience to make informed and fruitful investment decisions.

The Solution

We suggested development of a new website that is fresh, has engaging user experience and makes it interesting for its users to get the content they need to make smart investment decisions. On the SEO front, we worked on a share of voice approach that incorporated over 600 keywords across 12 themes and suggested both an On-page and Off-page strategy to boost the online search for the brand. For this, our team took a deep dive into the existing analytics and by constant communication with the stakeholders of the brand, we sought out opportunities to better promote the existing content and ensure the key pages remained at the forefront.

The Impact

• Direct traffic increase of 215%
• Increase in leads by 250%
• Increase in minutes spent on site by 400%